Anca Rotaru Collaboration
Launch campaign for product design collaboration
Input: Solo Design + Solo Build
Campaign to promote a new lever handle designed in collaboration between Anca Rotaru and Joseph Giles.
The campaign opened with a teaser graphic on social media, and then followed up with an EShot, landing page graphics, a new collaboration area on Joseph Giles’s website and artwork for email signatures.
The campaign was very well received, even though the design was quite a departure from the usual Jospeh Giles design language.