Anca Rotaru Collaboration

Launch campaign for product design collaboration

Input: Solo Design + Solo Build

Campaign to promote a new lever handle designed in collaboration between Anca Rotaru and Joseph Giles.

The campaign opened with a teaser graphic on social media, and then followed up with an EShot, landing page graphics, a new collaboration area on Joseph Giles’s website and artwork for email signatures.

The campaign was very well received, even though the design was quite a departure from the usual Jospeh Giles design language.