Leafe

Branding for Leafe by Jospeh Giles
Input: Solo Design + Identity + Artwork

Logo and Brand Book created for Leafe, a sub brand to Joseph Giles.
The idea behind the Leafe brand was to define the bespoke side of Joseph Giles’s business separately to their main operation. The brand had to still remain familiar, borrowing elements from Joseph Giles, while maintaining its own identity and being recognised as something luxurious and special.