Input: Solo Design + Identity + Artwork
DP World had a big engagement problem with their benefits package and reached out to create a big change.
Starting with a complete no nonsense brand overhaul including a new name, logo and illustration and iconography style, this fresh approach was designed to cut straight to the chase.
Posters and physical media was agreed as the best initial step starting with a poster campaign featuring short, sharp messaging.
This new brand was set up across their systems in 2018.